Monday, January 12, 2009

All MY SINGLE LADIES!

or married .. whatvever ... i guess the spouse can come too. -_-

With CD sales dropping fast, the music business is exploring nontraditional ways to expose consumers to recording artists. Among the new sales and marketing vehicles are Tara Leigh Music Party and musicShop.

Both launched in November to target female music buyers. Tara Leigh is part of House Party, an Irvington, New York, company that stages Tupperware party-like events that consumer brands sponsor at private homes. MusicShop, run by Sherman Oaks, California, music branding company Musica, is a featured section of Shop.com, the comparison-shopping engine.

Through Tara Leigh, former EMI marketing executive Josh Zieman organized 2,500 listening parties at homes throughout the United States. The gatherings attracted a total of 42,000 people, 88 percent of them female.


i don't know ladies ... it seems sketchy ... -_- ... but that's A LOT of ppl! Maybe AUTHENTIC should get in on it. I got some tupperware!


(source)

2 comments:

Anonymous said...

Should I bring my Single Ladies Roboglove? Maybe I can find some robo-tupperware...Let me call my girl Beyonce and see if she can run through.

Kholi said...

girllll ... lol ... i mean mikey! bring 'em ALL!!!

If B's there! I'm there!